ELMA, the European Letterbox Marketing Association has released a White Paper to highlight how door drop media can answer your digital media challenges
Surveys show that ~30% of brands are reducing their ad spend across the next 12 months, partly in response to the global economic downturn. And so, marketers need to find ways to raise brand awareness and generate leads with fewer resources. If this wasn’t enough, the culture around data collection and consumer targeting has also drastically changed. Reforms to consumer privacy legislation have made data collection more complex, and software providers are taking steps to protect user data. As a result, brands can no longer rely on a digital-first comms strategy because campaigns aren’t reaching who they need to.
Offline advertising, specifically channels like door drop media, could provide marketers a way forward. Door drop is a direct-to-consumer and high-impact medium that offers a range of added benefits that marketers should take advantage of in the coming months. In this whitepaper, we’re looking at the state of modern media buying and the opportunities and challenges that marketers are facing. Read on to learn more and discover how to get started with door drop campaigns using best-in-class support from industry leaders.