U.S. industry body the Paper & Packaging Board has launched its first animated brand ambassadors to increase consumer connections and to promote the importance and use of paper-based packaging in everyday life.
The two striking animated characters resemble a carton box and a pack of office paper and will be a part of ‘Paper & Packaging – How Life Unfolds’ campaign, established over the past 3 years, intended to increase demand for paper-based packaging.
“Paper and packaging products are prevalent in our lives. It was our goal to create highly-relatable characters to represent the vital roles that paper and packaging play for each and every one of us,” shares Mary Anne Hansan, president of the Paper & Packaging Board, in the press release.
She adds, “We launched the ‘Paper & Packaging – How Life Unfolds’ campaign in 2015 and we are thrilled to introduce these new characters to help consumers nationwide recognise and remember the value of paper in their everyday lives.”
The animated ambassadors, created by US advertising agency Cramer-Krasselt, are going to be a part of the ads shown on cable television, in digital advertisements and awareness campaigns on social media. The message will be further reinforced through print ads in magazines such as US Weekly, Forbes, Delta Sky, ESPN, HGTV Magazine and Parents Magazine.
Read the full Press Release here.