Love Paper Campaign

Making a difference

The Love Paper campaign tells millions of people every year about the great environmental story behind Print and Paper.

The campaign was launched in 2012 to improve perceptions of print media and to raise awareness of the responsible forestry which supports the print and paper industry.

Research carried out by Two Sides revealed some common misconceptions held by European consumers;

• Only 10% of Europeans believe European forests have been increasing in size – it’s actually growing by over 1,500 football pitches every day.
• Only 20% believe the European paper recycling rate is above 60% – it’s actually 72% (The highest in the world!)

The campaign is making a difference. Surveys conducted in 2011, 2016 and 2019 show an increase in consumer recognition of the environmental-friendliness of printed material.

The adverts appear regularly in newspapers and magazines around the world.

If you’re a publisher and would like to use the adverts when space becomes available, please download the ads below or get in touch and we’ll happily supply any sizes you need.

All the best,

The Nordic Two Sides team

dl@twosides.info

The ads can be found here: LovePaperAds Finland – LovePaperAds Norway – LovePaperAds Sweden