Ready to bust some myths?

When it comes to the sustainability of Print and Paper, it is important to separate the Facts from the Myths.

The European paper industry is a world leader when it comes to sustainably sourced raw materials, renewable energy and recycling rates. Yet the myths around paper are still prevalent amongst consumers. From “European forests are shrinking” to “Only recycled paper should be used”, we’ve busted nine popular myths about print and paper. Discover the facts about print and paper!

Myth: “European Forests Are Shrinking”

In Europe, where almost all primary forests are protected, paper comes from sustainably managed forests where the cycle of planting, growing and logging is carefully controlled.

Myth: “Planted Forests Are Bad For The Environment”

Forests are an extremely important part of the environment. Well-managed sustainable forests give multiple benefits to society, such as livelihoods, ecosystem services and biodiversity, while helping to tackle climate change.

Myth: “Paper Is Bad For The Environment”

Paper is based on wood, a natural and renewable material. Paper is one of the most recycled products in the world and epitomises the circular economy model of make, use, recycle and reuse.

Myth: “Only Recycled Paper Should Be Used”

Without new virgin fibres from trees, the paper cycle cannot be maintained. Recycled fibres degrade after several uses and the paper industry needs fresh fibre from sustainably managed forests to keep the renewable cycle going.

Myth: “Paper Production Is A Major Cause Of Global Greenhouse Gas Emissions”

The European pulp and paper industry produces original biobased products using wood, a renewable material. It is also the largest single industrial user and producer of renewable energy in the EU.

Myth: “Paper Production Consumes An Excessive Amount Of Water”

The pulp and paper industry depends on water in three crucial areas. Firstly, there is rain water that is essential for trees to grow and, through photosynthesis, transform carbon dioxide to oxygen and cellulose, which provides the industry’s primary raw material, wood fibre.

Myth: “Paper Wastes Precious Resources”

Paper fits into the circular economy model seamlessly. Its raw material, wood fibre, is a renewable, natural and sustainable resource. Paper is easily collected and recycled, ensuring these valuable fibres are used time and time again.

Myth: “E-Communication Is Better For The Environment Than
Paper-Based Communication”

“Go Paperless”, “Go Green” and “Save Trees” are common messages as many organisations encourage their customers to switch to electronic transactions and communications. But are these appeals based on fact?

Myth: “Digital Is The Preferred Means Of Communication”

Many organisations, banks, utilities, telecoms and governments are now increasingly going online or charging their customers if they wish to receive paper-based communications